About the Role
As a Marketing Intern within TuConnect's dynamic Business Development team, the successful candidate will play a pivotal role in driving the company's growth initiatives and expanding its market presence. This is a hybrid position offering a unique opportunity to gain hands-on experience across various facets of growth marketing, directly contributing to customer acquisition, engagement, and strategic partnerships within the Kenyan market and potentially beyond. The intern will collaborate closely with the Business Lead to implement data-driven marketing strategies, analyze campaign performance, and create compelling content that resonates with the target audience.
Responsibilities
Campaign Planning & Execution
- Collaborate with the Business Lead to plan and execute comprehensive digital marketing campaigns across various channels, including social media, email, and paid advertising.
- Assist in setting up ad placements and ensuring campaigns align with brand objectives and resonate with the target audience.
- Support the development and implementation of growth strategies aimed at increasing signup conversion rates and enhancing user engagement.
Content Creation & Management
- Develop engaging short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
- Create well-written and informative blog articles, social media posts, email marketing campaigns.
- Assist with content optimization, including image editing and publishing across various digital platforms.
Market Research & Analytics
- Conduct thorough market research to identify emerging trends, customer preferences, and new opportunities within the Kenyan and broader markets.
- Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and social media insights.
- Prepare reports to communicate findings, track growth across social accounts, and propose data-driven improvements.
- Support A/B testing efforts to optimize campaign effectiveness.
What We're Looking For
Required Qualifications
- Currently pursuing or recently completed a Bachelor's in Marketing, Communications, Business Development, or a closely related field.
- A strong interest in the marketing field, with a particular focus on digital and growth marketing.
- Excellent written and verbal communication skills, demonstrated through the ability to create well-written content and discuss work confidently within a team.
- Strong analytical capabilities and a passion for data-driven marketing, including the ability to analyze data sets and summarize results effectively.
- Demonstrated ability to work independently with limited supervision, prioritize tasks, and manage time effectively.
- High attention to detail and strong organizational skills, ensuring accuracy and efficiency in tasks.
Nice to Haves
- Previous experience in a marketing or content creation role, whether through academic projects, volunteer work, or prior internships.
- Experience with video editing tools and a keen eye for visual storytelling.
- Knowledge of Search Engine Optimization (SEO) best practices and familiarity with various digital advertising platforms.
- Familiarity with marketing tools and platforms, including CRM software, Google Analytics, and AI-driven resources.
- Experience with content management systems.
Our Offer
This is an unpaid internship. However, upon successful completion of the program, the intern will receive complimentary access to TuConnect's premium platform features for up to 3 months as a token of appreciation and continued career support.
Benefits & Perks
- Extensive hands-on experience in growth marketing, campaign execution, content creation, and data analytics
- Direct impact on TuConnect's growth initiatives and market expansion
- Professional development and networking opportunities
- Remote work flexibility and modern work environment
- Mentorship from experienced marketing professionals
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